Internet and SMB

5 Reasons Why the Internet is Important for SMBs

In a rapidly developing world, businesses must move quickly to adopt new technologies or be left behind. The internet is an essential tool for any small business owner. Regardless of the industry a small business is in; the internet can make all of the difference in the world. From marketing to product development and everything in between, the opportunities that can be found online without investing thousands of dollars are limitless. The internet has become increasingly necessary for small and medium-sized businesses (SMBs) to function and compete in today’s market. Here are five reasons why the internet is essential for SMBs.

1. The internet has become a fundamental tool that SMBs must use to remain competitive.

The internet has become one of the essential tools for small businesses to remain competitive. In the past, small companies could rely on local customers and word-of-mouth to grow their business. But now, customers are increasingly turning to the internet to find businesses that meet their needs. If your small business doesn’t have an online presence, you’re missing out on a huge opportunity. Customers expect companies to have a website accessible through social media. They also want to be able to find information about your products and services online. Not having an online presence makes it harder for customers to find you and do business with you. In today’s digital age, having a robust online presence is essential for small businesses to compete.

2. SMBs rely on the internet for communication, both internally and externally.

SMBs depend on the internet for communication, both internally and externally. The internet provides a cost-effective way for SMBs to communicate with customers, vendors, and employees. The internet also allows SMBs to reach a wider audience than they would otherwise. They can do this through an organized platform that will effectively enable employees, customers, and suppliers to connect in a secure environment where knowledge is shared across teams on company-specific topics such as process management or customer support issues.



When looking for the right communication tool for your organization, you want to find the perfect “all-in-one.” some of the most popular platforms are Microsoft Teams and Google Meet. Still, several other secure, organized platforms are available for an SMB. Prioritizing security and customer support is also a significant part of a communication system. The more you research, the better you are. 

3. The internet provides customers with 24/7 access to businesses, which is essential for sales and growth.

The internet has drastically changed the way businesses operate. No longer are companies only open during regular business hours; with a website, customers can access your business 24/7. This is essential for sales and growth, as it allows businesses to reach a global market and sell their products and services around the clock. In addition, the internet provides businesses with a cost-effective way to market their products and services. With a few clicks of a mouse, businesses can reach a large audience at a fraction of the cost of traditional marketing methods. The internet has also made it easy for customers to compare, shop, and find the best deals on products and services. 97% of consumers use the internet to research products and services regularly.

4. Using the internet allows businesses to reach a global market, which is essential for expansion.

There’s no denying that the internet has changed the way we do business. In fact, for small businesses and startups, using the internet is essential to reach a global market and expand their customer base. Here are four ways your small business’s marketing can benefit from using the internet: 


  • You can get more customers– With an online presence, your small business can target potential customers nearby. Customers who may not have found your brick-and-mortar store can now discover you online through search engines or social media channels like Instagram, Facebook, Twitter, etc. Social media is such a common practice amongst businesses of all sizes, with 72% of marketers saying that social media helped them gain loyal fans. It also gives you an easy way to have direct conversations with your customers, whether responding to praise, complaints, or simply interacting to boost customer experience and enhance brand image.
  • You can learn more about your customers– A small business’s online presence allows it to gather and analyze information like customer preferences, which can be used to improve existing products or services and develop new ones. Analytics is vast in understanding the patterns and behaviors of your customers, and it’s all thanks to the internet. Internet-based analytic programs like Google Analytics, Cyfe, and Domo are great tools for SMBs to keep track of consumer data.
  • You extend your business’s reach– Your online presence lets you expand your brand’s reach to customers worldwide through your website. Not only can you increase your customer base, but you can also improve your business’s bottom line. The potential customer base is enormous, with an estimated 95 billion users worldwide. Reaching new markets can be huge for companies of all sizes.
  • You can save money– The internet can help you save money. With online marketing, you don’t have to hire and train a sales force or rent storefronts to get your business name out there. Most effective internet marketing strategies are free or low-cost, like social media, email marketing, and targeted ads. A good internet marketing strategy can help you reach the right audience and convert them into faithful customers.

5. The internet provides automated tasks and processes that can save time and money.

The internet provides automated tasks and processes that can save time and money for SMBs. Businesses can focus on revenue-generating activities by automating accounting, invoicing, and marketing. Several automation tasks can be accomplished thanks to the internet across several departments of an SMB. For example, within marketing, you can automate email marketing, social media, lead management, sales automation, and referrals. Several automated accounting and bookkeeping software is also available to ease the hassle.


The internet provides businesses with a global reach to customers and suppliers alike. Through e-commerce platforms like Shopify and Amazon, companies can expand their customer base and supplier network beyond their geographical location. This gives businesses a competitive advantage in the global marketplace.


SMBs can use the internet to their advantage in several different ways. With its cost-effective marketing, communication capabilities, and analytics research and collection, the need for fast, reliable, and secure internet is crucial. Wiresurfer is here to provide just that. We have a variety of services that will fit your SMB’s needs, whether you’re looking for a complete small business internet solution or want to increase your speed and reliability. Check our website today and see how we can improve your business’s online presence!

July 21 th, 2022

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